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Hey creator friends 💜

I started this year with an audience of pretty much zero. This week my collective audience across platforms surpassed 40,000.

I’ve been dreaming about starting my online business for 8 years. I told my family, told my partner, made plans and lists and plans.

But the second I’d sit down to actually do something, the task felt MASSIVE and my brain screamed "NOT NOW!!". And I’d listen and do literally anything else.

Then in March of this year, I figured out how to use AI to push through that moment of pain - every single time I sat down to do a task. And everything starting changing.

Since then I’ve grown that 40K+ audience, built a consistent side income, landed 5 figures in brand deals, got featured by OpenAI, Business Insider and USA Today.

I made more progress in 8 months than I made in 8 years - and in today’s newsletter I’m going to share one really cook hack I’ve been using to kill procrastination with AI: the Procrastination Killer CustomGPT.

TL;DR - today’s lineup:

1. One Serious Deep Dive 💡: How to build a CustomGPT that knows your procrastination triggers and pushes you through every single time

2. One Powerful Prompt  🤖: The "Procrastination Killer" prompt that diagnoses why you're stuck and gives you a 2-minute action to get moving

3. One Great Tool 🛠️: The blocking app that actually locks you out of TikTok/Instagram with zero escape routes (perfect if doomscrolling is your procrastination go-to)

4. Piping  Hot  AI  Tea 🫖: OpenAI ditches Microsoft exclusivity for $38B Amazon deal, Google pulls Gemma after false assault allegations, ChatGPT Go free in India for 12 months

💌 Your say genuinely shapes this newsletter: there’s a one‑click feedback poll at the very end. Or hit reply and tell me what you loved/hated. I genuinely wait with bated breath to see (an honest) reply from you!

Before we dive in:

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How To Build Your Own Procrastination Killer CustomGPT

Procrastination is just cognitive overload. Your brain sees a task, can't estimate the work required, and makes you want to do something comfortable (like scrolling on TikTok) so it can “protect itself”.

"Just do it" doesn't work when your brain is screaming danger signals. You need to remove the cognitive load first. Here's how to build a CustomGPT to help you do exactly that:

Build a CustomGPT that knows your inner psyche

Regular ChatGPT has one massive problem: you have to re-explain yourself every single time. Your patterns, your goals, your struggles. A CustomGPT remembers all of it.

The point of this exercise is not to build a “cheerleader”, but a wildly effective behavioural-design system tailored to your patterns, triggers, and goals.

Mine knows I procrastinate because of perfectionism and fear of not knowing what I don’t know. It knows I'm building a personal brand while juggling client work.

It knows I don’t want to hear “You can do it!”

I want: “Jess, you tend to avoid tasks with ambiguity. Before we start, let’s define the 3 smallest visible actions so you experience safety + momentum. Which version feels achievable given your energy today: 2-min, 10-min, or high-focus mode?”

To build this, you’ll need 3 components:

1) Deep psychological intake

A long-form guided interview to uncover your avoidance patterns, root fears, emotional context, overwhelm triggers, accountability preferences, reward wiring, environment + timing insights, identity beliefs, and historical failures & wins. Then store it in the GPT's memory file.

2) Dynamic task-handling

Your coach should break tasks down, adjust based on energy, decide between challenge and comfort, suggest micro-wins, run belief reframes, and gamify progress.

3) Mode switching

It should support multiple execution modes like 2-minute starter, 10-minute sprint, deep work container, co-work step-by-step, gentle compassionate mode, and tough-love mode.

Let’s build this out:

STEP 1: The Intake Interview Prompt

Use this prompt once to gather deep context about yourself:

You are an elite Behavioural Change Interviewer.

You specialize in uncovering the psychological, emotional, environmental, and identity-level causes of procrastination.

Please interview me to build a comprehensive behavioural profile.

Ask one question at a time. After each response, ask the next best question — adapt dynamically instead of following a fixed script.

Your goal is to understand:

1) My core values and what I deeply care about
2) My long-term identity, goals, ambitions
3) What tasks I procrastinate on (and which I don’t)
4) Emotional patterns (fear, shame, overwhelm, boredom, uncertainty, perfectionism)
5) Common triggers (time of day, location, emotion, other people)
6) My beliefs about productivity + self-worth
7) My narrative around procrastination (identity-level language)
8) Environment patterns — physical + digital
9) Energetic patterns — best times of day, cycles
10) Reward wiring — what energises me
11) Accountability preferences
12) Past successes — what worked before

Output must eventually produce:
✅ A Procrastination Pattern Map
✅ My Primary Avoidance Driver
✅ My Secondary Drivers
✅ My Motivation Style
✅ My Best Intervention Types
✅ My Anti-Procrastination Working Profile

Start by asking:
“What is something important to you that you’ve been procrastinating on lately?”

Then continue the interview.

STEP 2: Convert the interview into a “Personal Profile”

After the interview, ask the GPT to summarise everything into a one-page profile:

✅ Primary driver (e.g., fear of imperfection, ambiguity discomfort)

✅ Secondary drivers (e.g., lack of time boundaries, energetics, context switching)

✅ Avoidance patterns (e.g., starts new tasks instead of finishing)

✅ Best interventions (e.g., micro-steps, co-working mode, asking for stakes)

✅ Worst interventions (e.g., pressure, deadlines, shame)

✅ Messaging that works (e.g., compassionate language > tough love)

✅ Personal rules (e.g., “I start before I feel ready,” “progress > perfection”)

You’ll store this in the CustomGPT “knowledge” section.

STEP 3: Create modular behaviours

In your CustomGPT instructions, add these modes so you can activate different approaches depending on your energy:

Work Modes Available:

Modes available:
• Micro-Start (2 minutes)
• 10-Minute Sprint
• Step-by-Step Co-Working
• Planning Mode
• Obstacle Reframing
• Emotional Copilot (empathy)
• Tough-Love Push Mode
• Win + Reward Reflection

You can say things like: "Activate 10-minute sprint mode for finishing my sales page" depending on how you feel. Or the GPT might suggest a mode based on what it knows about you.

Step 4: Set up your task execution flow

When you present a task to your CustomGPT, here's the exact sequence it should follow:

1. Clarify the task - "What exactly are you trying to accomplish? What does 'done' look like?"

2. Identify the block - "What's making you avoid this? Is it emotional resistance, ambiguity about next steps, or feeling overwhelmed?"

3. Check energy level - "On a scale of 1-10, what's your energy right now?"

4. Choose the right mode - Based on your energy and the block, pick Micro-Start (low energy), 10-Min Sprint (medium), or Deep Work (high)

5. Break into micro-steps - "Here's the smallest first action you can take in the next 2 minutes..."

6. Work in real-time - Stay with you through each step, checking in as you go

7. Celebrate progress - Acknowledge what you completed, even if small

8. Record what worked - Note which approach worked so it can suggest it next time

This turns your CustomGPT from a generic advice-giver into a personalised anti-procrastination system that learns what actually works for you. You can also include this into the instructions section

And that’s it! Keep it handy and use it every single time you sit down to work on a new task, or at least every time your brain i screaming for you to “stop, forget it and do something else”.

A few months of consistently overcoming those 2 minutes of pain can completely TRANSFORM your life.

The Procrastination Killer Prompt

Don’t have time to create an entire CustomGPT?

This prompt is effective because it removes the two biggest drivers of procrastination: ambiguity and overwhelm. Instead of forcing you to figure out why you’re stuck or how to begin, it has AI diagnose the block, then walk you forward in micro-actions, which builds instant momentum. Small steps make you feel emotionally safety and give you some fast wins, so you turn “I’ll do it later” into “I’m already doing it.”

I’m procrastinating on ___ . Ask me the 5 fastest questions you need to diagnose what’s blocking me, then give me the smallest possible step I can complete in under 2 minutes. After I tell you I’ve done it, guide me to the next tiny step.

Opal: The app that blocks your procrastination go-to habits

I’ve mentioned this tool before in the newsletter but I love it so much and it’s been so amazing for me that I wanted to mention it again (plus it goes perfectly with this week’s theme).

This is not an ad or an affiliate link in any way - I just absolutely love this app.

When I hit resistance on a task, my thumb opens TikTok before my brain even registers what's happening.

Willpower doesn't work, I knew I needed something more aggressive.

Opal is a blocking app with one killer feature: no breaks.

Most blocking apps let you disable them whenever you want. Which defeats the entire point when you're procrastinating.

The free version gives you basic blocking. But with the Pro version, once you start a session you're properly locked out.

The only escape hatch is one emergency pass per week. That's truly it. And this alone is worth the Pro subscription.

It sounds extreme, but that's exactly why it works.

I use it every morning to get out of bed instead of doomscrolling and all the time throughout the day when I just want to focus and eliminate the possibility of even going on my phone.

When my procrastination brain tries to reach for the comfort scroll, it hits a wall. and just continues working instead.

It’s honestly changed my life.

Download Opal here (or search your app store)

OpenAI Signed a $38 Billion Deal with Amazon (Ditching Microsoft Exclusivity)

OpenAI just signed a massive 7-year, $38 billion cloud deal with Amazon Web Services. Until last week, OpenAI was basically married to Microsoft Azure. Now they're hedging their bets by running ChatGPT and training future models on AWS's new EC2 UltraServers (packed with hundreds of thousands of Nvidia GPUs). Amazon's stock jumped 5% on the news. The AI infrastructure arms race is getting expensive, and nobody wants to be stuck with just one cloud provider.

Read more →

Google Withdrew Gemma AI After Falsely Accusing US Senator of Sexual Assault

Google had to pull its Gemma AI model this weekend after it invented completely false allegations about Senator Marsha Blackburn - complete with fake news links. The senator called it "a catastrophic failure of oversight." Google admitted hallucinations are an industry-wide problem but said Gemma was meant for developers, not consumers. This is exactly why you don't let AI near anything that could ruin someone's reputation.

Read more →

Pinterest Launched Voice AI Shopping Assistant (That Only Talks Back)

Pinterest rolled out an AI shopping assistant this week that you literally talk to about what you're looking for. The twist is it only accepts voice input (no typing allowed) and it talks back to you with recommendations based on your saved pins. The feature is targeting Pinterest's 600 million users (mostly Gen Z) who apparently prefer talking to AI over typing. Whether you want a chatty AI narrating your shopping experience is up to you.

Read more →

ChatGPT Go Is Free for 12 Months (But Only If You're in India)

OpenAI just made ChatGPT Go - normally $5 USD/month - completely free for 12 months in India. The tier includes GPT-5 access, faster responses, and priority during peak hours. Why India? OpenAI is racing to capture market share in one of the world's fastest-growing tech markets before competitors lock it down. If you're in India, this is your chance to test premium ChatGPT for free.

Read more →

Instagram's "Restyle" AI Tool Just Got Way More Powerful

Meta updated Instagram's "Restyle" feature this week, making it easier to add, remove, or completely transform elements in your photos using AI. You can now reimagine your content directly in the app without needing Photoshop or external tools. The update is rolling out now as part of Meta's push to make AI editing accessible to creators. If you're a visual creator, this could save you hours of editing time.

Read more →

When you’re ready…

Let’s create your first or next digital product and get it selling in 24 hours with AI and my foolproof 9-step system inside my First Sale Fast challenge!

If you enjoyed today's newsletter AND got to the end of it, I’d love a quick click on the poll below to let me know what you think 💜.

See you next Tuesday,

Jess xx