Time is our most precious asset, so here’s the TL;DR of what AI did to blow my mind this week (and what’s inside this email):

• Turn Course Clutter into Cash: the “slide-drop” ChatGPT workflow that lets you do the online course you paid 4 figures for (instead of letting it die in your Google Drive graveyard).

• Steal-Like-an-Agency Ad Hack: upload any winning ad, let ChatGPT expose the psychology, and spit out a brand-new creative for your own digital product.

• Slash-Your-Bills Script: the utility-bill prompt that sniffed out an extra £32/month hiding in my energy tariff (and wrote the switch email for me).

Grab a coffee, scroll through and swipe whatever you need… then hit reply and tell me which was your favourite hack - I excitedly/patiently/anxiously wait for these replies every single week 🥹

Before we dive into it all:

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Back to normal programming…

Here’s how I’ve been using ChatGPT this week…

Implementing what I’m learning from online courses: If you’re anything like me, then you have a graveyard of online courses that you’ve bought and never did anything with because watching 3 hours of course videos and then actually taking action feels impossible.

So this week I’ve been using ChatGPT to help me take action on a newsletter course I’ve been taking (I hope you love this newsletter and that it’s actually working!! 🤪).

This works best if the online course you’re taking is slide-based, and ideally offers the slides for you to download (you can always ask the course creator or take screenshots if not).

I upload the slides to ChatGPT and ask it to help me take action based on the teachings inside. You can even put them all into a Custom GPT that you can go back to over and over again.

Cash IN Prompt (Earn)

Think Like an Ad Agency (Without Hiring One)

Ads are the fuel that can turn a trickle of digital-product sales into a 24/7 cash engine. But dreaming up scroll-stopping creatives used to feel like something reserved for the world’s top ad agencies (Mad Men style).

Instead of staring at a blank canvas and trying to reinvent the wheel, use this Steal-Like-an-Artist trick: upload a winning ad to ChatGPT and let it reverse-engineer the psychology, so you can remix the genius for your brand in minutes.

1. Start saving amazing ads you come across to a “swipe” folder. You can find great ones on Twitter, newsletters like The Ad Professor and just scrolling through Facebook.

2. When you’re ready to start ideating your ads, upload one of your saved ads as an image to ChatGPT, along with this prompt (if you use the new ChatGPT o3 model for this, your results will be much better):

You are a consumer psychology strategist with deep expertise in buyer behaviour, storytelling, and conversion design—channeling the minds of William Leach, Rory Sutherland, and Robert Cialdini.

I’ve uploaded an ad image I love.

Break it down piece by piece — image, layout, colour, copy, typography, composition.

For each element, explain why it works using persuasion principles, biases, or emotional triggers.

Highlight the 3 most powerful tactics used—and explain how I could apply or adapt them to sell my digital product [EXPLAIN YOUR PRODUCT].

End by giving me 3 ad concept ideas I could try based on the same strategies, in different formats (e.g. Facebook ad, TikTok video, Instagram Story).

Write like a conversion copy coach.

3. Once you have a concept you’re happy with, ask ChatGPT to generate an image of that concept for your digital product. Here’s what I got for my own product, First Sale Fast - it’s a 24-hour challenge where I show you how to create, launch and sell your digital product in 24 hours with AI:

I’m so impressed! It’s far better than I could have designed myself (wasting hours on Canva trying to make it look good) and it’s rooted in a proven ad concept.

Give it a go and reply back to this email with your ad - I read every reply and would LOVE to see your ideas!

Cash OUT Prompt (Save)

Slash Your Monthly Bills

I thought my energy bill was “fine” until ChatGPT told me I was literally burning an extra £32 a month - money that could be funding a Friday takeaway or my Canva Pro account instead. Here’s how to use ChatGPT to slash your utility bills:

1. Download your last 3 bills of a specific expense/utility in PDFs from your supplier portal and upload them to ChatGPT. Use this prompt (this is an energy bill example and you’re going to need to tailor this a little bit if you’re outside the UK):

You are a UK [OR SPECIFY YOUR COUNTRY] consumer-savings expert.

1. Analyse the attached energy bills (tariff, kWh price, standing charge).
2. Compare with current best deals from Ofgem-accredited suppliers [OR SPECIFY FOR YOUR COUNTRY].
3. Calculate my projected annual savings if I switch.
4. Draft a polite email requesting a switch/quote or advise me how I can switch from my current supplier.

For best results, make sure to turn on the “Search” feature so that ChatGPT can search the internet for the latest and more relevant information.

Set yourself a recurring task to revisit this every 6 months/1 year. You’d be amazed at how much you could be saving, and ChatGPT now makes the whole faff of researching tariffs, understanding the best options and switching so much easier!

That’s all from me this week.

There’s a poll below - it would mean the world to me if you could be brutally honest and let me know what you though of this email so I can keep bringing better content to your inbox. Thanks in advance 🙂 

See you next week,

Jess xx