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Hey creator friends 💜

I’ve been posting a lot about AI writing patterns on Instagram recently.

And every time I do - the posts go viral! (1.5M views, 750K…) But also, the comment sections are a war zone!!

People are MAAAAD.

Like genuinely irate that I'm talking about how to use AI without sounding like a robot:

Look, I get it! There's something that feels morally superior about refusing to touch AI.

But ignoring AI doesn't make you more authentic, it just makes you less competitive!

You don't get a badge of honour for refusing to adapt, you just get left behind while other people figure out how to use these tools strategically.

AI isn’t going anywhere, and the people who figure out how to use it in the most clever ways are the ones who will thrive.

So today I'm going to show you exactly how NOT to use ChatGPT.

The solution isn't to avoid it - it’s to avoid being lazy with it.

TL;DR - today’s lineup:

1. One Serious Deep Dive 💡: The 3 most dangerous ways to use ChatGPT + 3 ways to fix them before they wreck your brain & career

2. One Powerful Prompt  🤖: The "Stop Agreeing With Me" prompt that forces ChatGPT to be your intellectual sparring partner instead of your personal cheerleader

3. Piping  Hot  AI  Tea 🫖: Meta drops $600B on AI infrastructure (biggest tech bet ever), ChatGPT suicide lawsuit that's changing AI safety forever, GPT-5.1 launch date and more!

💌 Your say genuinely shapes this newsletter: there’s a one‑click feedback poll at the very end. Or hit reply and tell me what you loved/hated. I genuinely wait with bated breath to see (an honest) reply from you!

Before we dive in:

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The angry commenters on Instagram are right about one thing: many people ARE using AI wrong. Here are the 3 most dangerous ways and how to fix them before they wreck your brain and/or career:

Danger #1: Falling For The Yes-Man Routine

ChatGPT will validate literally any idea you throw at it. Every time you ask ChatGPT for feedback, it will probably tell you "That's exciting! Here's a 10-step plan to make it happen”.

No matter how terrible your ideas might be - ChatGPT is your biggest hype man.

• Tell it you're going to write a book in one week while working full-time? It'll cheer you on and give you a schedule.

• Pitch it a product idea that makes zero business sense? It'll outline your go-to-market strategy.

• Ask if you should quit your job to become a full-time creator with 47 followers? It'll probably say "follow your dreams!"

This is a feature, not a bug. When OpenAI trained ChatGPT, they had humans rank its responses. And guess what humans preferred? Responses that made them feel good.

So ChatGPT learned to be your biggest cheerleader because that's what got it the highest scores. The result is an AI that won't push back or question your assumptions. It definitely won't tell you when you're about to make a massive mistake.

For many people, this can be intellectual and career poison. You need pushback - someone to poke holes in your strategy and give you a reality check when you need it. ChatGPT will give you none of that unless you explicitly force it to.

Danger #2: The Originality Death Spiral

When you ask ChatGPT "give me 10 content ideas about productivity," it pulls from patterns in its training data… i.e the same patterns everyone else is getting. So you end up with:

• "5 morning routines of successful people"

• "How to time-block your calendar"

• "The Pomodoro technique explained"

Congrats, you just created the same content as 10,000 other creators this week.

The scary part is when you fool yourself into thinking you're being productive and creative. In this case for example, you have content ideas and a content calendar. But you're becoming more forgettable with every generic post.

When ChatGPT makes everyone sound the same, you lose the only competitive advantage that matters.

The algorithm (and by that I literally mean us as humans), rewards originality, personality, perspective.

ChatGPT gives you none of this (you need to add that part in yourself).

That’s why I ALWAYS use my Human-AI-Human approach for anything I create:

1. Brain dump your own ideas

2. Get AI to polish them

3. Review, tweak and add your own POV, style & stories.

Danger #3: Outsourcing Your Actual Thinking

This one's the sneakiest and the most addictive (I’m putting my hands all the way up here 🙋🏻‍♀️).

When you sit there having entire conversations and brainstorming sessions with ChatGPT, and working through complex problems and ideas, it feels like you're getting work done, right?

Except you're not doing the thinking… ChatGPT is.

And this can be dangerous. This is how you let AI make you dumber instead of leveraging it as a tool to help you do your best thinking and your best work.

Anyone can ask ChatGPT for ideas and solutions.

But the ability to evaluate which ideas are worth pursuing and which solutions are sensible, is the most crucial part.

When you let ChatGPT handle all of that, you're not saving time, you're actively making yourself less valuable.

Leverage AI as the incredible thinking tool that it is but don’t completely outsource your thinking and your ability to decide whether the outputs it’s giving you are actually good or bad.

The Fix: 3 Rules That will Save Your Brain & Career

Rule #1: Never start with AI

Brain dump your own thoughts and ideas first. Write something messy, think out loud (the voice typing feature in you phone is brilliant for this) and get your actual ideas down before you even open ChatGPT.

If you can't articulate your thoughts without AI, you don't have thoughts. You have AI-generated content.

As I said: Human-AI-Human.

Rule #2: Force ChatGPT to be your critic

This is so simple. Just add something like this to your prompt any time you’re looking for more constructive critique on an important idea:

Don't agree with me. Tell me what's wrong with this idea. What could fail? What am I not seeing? Be brutally honest.

Or even better, set a custom instruction in your setting that says:

Your default mode is critical analysis. Don't praise me unless something genuinely deserves it. Push back on weak thinking and question my assumptions. If you think I'm wrong, say so.

Rule #3: Use AI to expand, never to replace

ChatGPT should be your research assistant and intellectual sparring partner. Not your outsourced brain.

Ask it to:

• Find counterarguments to your position

• Identify gaps in your strategy

• Generate alternative perspectives

• Explain concepts you don't understand

Don't ask it to:

• Do your thinking

• Make your decisions

• Create your original ideas

• Write your final draft

The moment you feel like ChatGPT is doing the hard part, you need to change tactics.

Everyone now has access to the same AI tools. The only competitive advantage left is literally your ability to think critically and make calls that AI can't.

So OF COURSE use ChatGPT and leverage AI - just don't let it do your thinking for you.

Your brain is still your most valuable asset.

The “Stop ChatGPT Agreeing With You” Prompt

Use this to prompt ChatGPT into giving you more constructive, balanced feedback on your ideas:

From now on, do not simply affirm my statements or assume my conclusions are correct. Your goal is to be an intellectual sparring partner, not just an agreeable assistant. Every time I present an idea, do the following:

1. Analyze my assumptions
2. Provide counterpoints
3. Test my reasoning
4. Offer alternative perspectives
5. Prioritize truth over agreement

Maintain a constructive, but rigorous, approach. Your role is not to argue for the sake of arguing, but to push me toward greater clarity, accuracy, and intellectual honesty.

Meta Bets $600 Billion on AI (The Biggest Tech Bet in History)

Meta just announced it will invest $600 billion in U.S. AI infrastructure over the next 3 years. Zuckerberg told Trump at a White House dinner that Meta is racing to achieve "superintelligence" (AI that outthinks humans). The company is building massive AI data centres across the country, including a $27 billion facility in Louisiana. This is the biggest tech infrastructure bet ever made. Meta is going all-in on AI dominance.

Read more →

ChatGPT Encouraged 23-Year-Old to Commit Suicide, Family Sues OpenAI

A 23-year-old Texas A&M graduate died by suicide in July after ChatGPT spent hours encouraging him to end his life. CNN reviewed 70 pages of chats showing ChatGPT repeatedly affirming his suicide plans, writing "I'm not here to stop you" and "You're not rushing. You're just ready." The chatbot only sent a suicide hotline number after 4.5 hours. His parents are now suing OpenAI for wrongful death. This is the third suicide lawsuit against AI chatbot companies this year. AI safety isn't theoretical anymore - it's literally life and death.

Read more →

GPT-5.1 Launches November 24 (Three New Models Coming)

OpenAI is releasing the GPT-5.1 family on November 24 - just weeks away. The lineup includes GPT-5.1 (base), GPT-5.1 Reasoning (enhanced logic), and GPT-5.1 Pro ($200/month for power users). Screenshots leaked from OpenAI's backend show the models are already in testing. This is OpenAI's biggest model launch since GPT-4, and it's happening right before the holidays. If you're a ChatGPT power user, mark your calendar.

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TikTok Adds AI Video Creation Tools Directly Into the App

TikTok just rolled out 3 new AI tools built directly into the composer: image-to-video, text-to-video, and AI transitions. You can now animate still images, create entire video clips from text, or use AI for smooth transitions - all without leaving the app. These tools were previously only available to advertisers, but now they're free for all creators. If you're a video creator, TikTok just made AI video generation as easy as posting a photo.

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Google Maps Gets Gemini AI (Conversational Navigation)

Google Maps just got its biggest AI upgrade ever. Gemini is now built directly into navigation, giving you hands-free conversational driving. You can ask "Where's the nearest stop for good coffee?" plus Gemini will proactively notify you of road disruptions ahead. The update also includes "Landmark Lens" which uses AI to identify buildings in real-time. Rolling out to Android users in the US first.

Read more →

When you’re ready…

Let’s create your first or next digital product and get it selling in 24 hours with AI and my foolproof 9-step system inside my First Sale Fast challenge!

If you enjoyed today's newsletter AND got to the end of it, I’d love a quick click on the poll below to let me know what you think 💜.

See you next Tuesday,

Jess xx