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- They'll Never Know ChatGPT Wrote It For You (steal my prompt)
They'll Never Know ChatGPT Wrote It For You (steal my prompt)
Hey creator friends 💜
One interesting trend I've noticed on TikTok is that every time I talk about humanising AI writing… the post blows up…

…aaaand I also get lots of hate comments 😅
It takes Olympic-level willpower not to sit there writing snarky responses to all the trolls, but I'm learning to ignore it all as they clearly just want something to be annoyed at, so let them have it.
My point is, it gets people heated.
And last night, while doom-scrolling through the comments (I know, I know), I finally figured out WHY this topic makes people lose their minds...
And what to do about it.
TL;DR - today’s lineup:
One Smart Strategy 💡: A crash course in spotting 7 MAJOR robotic tells and my 5-step formula for injecting real-world soul back into AI writing.
Copy-Paste Prompt 🤖: My new-and-improved prompt for humanising AI writing.
Piping Hot AI Tea 🫖: AI bodyguards, outsourcing emotions to ChatGPT and how your unpublished Facebook photos aren’t so private after all: 6 piping hot AI stories from this week.
💌 Answer the one-click poll and I’ll love you forever: there’s a one‑click feedback poll at the very end of this newsletter. You can also hit reply and tell me what you loved/hated. I genuinely want this to be the most useful email you receive each week.
One last thing before we dive in: this newsletter is all about future-proofing yourself for this crazy age of AI we’re living in. And for me, there’s no better way to do that than to build a personal brand. And there’s no better people to learn from about that than these guys:
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One Smart Strategy 💡
How To Make AI Write Like A Human
Some people get triggered by AI writing because they feel like they’re being lied to.
When we read something that SOUNDS human but isn't, our brain knows something's off.
It's like talking to someone who's smiling too hard… technically nothing's wrong, but you just KNOW it's fake.
And that makes people MAD.
The trolls commenting "this is obviously AI" on my posts aren’t actually mad at me.
They're mad at feeling deceived. They're mad that the internet is becoming one big game of "spot the robot."
But here's the thing... (wait, did I just use a ChatGPT transition? 👀)
Most (amateur and unedited) AI writing is laughably easy to spot once you know these tells.
7 Dead Giveaways That Scream "ChatGPT Wrote This!"
When (like me) you spend your days reading, writing, generating and editing AI copy, the patterns become so obvious it hurts.
And once I reveal these to you, you won’t be able to unsee them either:
The Em Dash Epidemic: Let’s start with the obvious one that most people have spotted by now. Count the em dashes in any suspected AI content — I dare you — because ChatGPT sprinkles them everywhere — like confetti at a wedding.
Em dashes were around way before AI and are a great grammatical tool, but real humans use them maybe once per post. So seeing them all the time has inevitably become an obvious tell.
The "It's Not About X, It's About Y" Formula: Now that you think about it, I bet lightbulbs are going off about this one. It’s called a negation structure
"It's not about working harder — it's about working smarter"
"Success isn't about perfection — it's about progress"
"It's not just a tool — it's a transformation"
ChatGPT loves this because it sounds profound while being completely safe. It's the written equivalent of having your cake and eating it too.
The Rule of 3 Obsession: ChatGPT can't help but group everything in 3:
Clear, concise, and compelling
Innovative, efficient, and transformative
Engage, inspire, and convert
Humans use this too. If you’re anything like me, you were probably taught at school that 3 is the magic number. "Life, liberty, and the pursuit of happiness." "Blood, sweat, and tears." It's satisfying, memorable, and yes, very human.
The difference is that ChatGPT uses them CONSTANTLY.
And a lot of times it’s the corporate-speak “tricolons” with perfect alliteration that sound like they came from a PowerPoint slide.
Real humans might write "fast, cheap, and kinda works". We break the pattern, get the rhythm wrong, and don't always pick 3 adjectives that sound like a consulting firm's values. (See what I did there?? 👀)
So while this isn't exclusively an AI tell, the frequency and corporate perfection of ChatGPT's tricolons is the giveaway. It's like someone who learned the rule but never learned when to break it.
The Wikipedia Voice: AI writing sounds like someone swallowed a textbook and is also trying to please everyone. It's comprehensive, balanced, covers every angle equally, and wraps every point up with a bow.
Humans pick favourites, get distracted, and go off on tangents. We take a stance (even subconsciously sometimes) and not every open loop in our writing gets closed.
The "tapestry", "landscape" and "In today's [adjective] world" metaphors - ChatGPT loves describing things as "a rich tapestry" or talking about "the landscape of [industry]" or "In today's fast-paced world". When’s the last time you said that?
Enthusiasm overload:
"Exciting" opportunities
"Powerful" solutions
"Revolutionary" approaches
"Groundbreaking" insights
Everything is turned up to 11, even mundane topics. But it still kind of means nothing.
The setup-payoff structure:
Rhetorical question or bold statement
"The answer lies in..."
Explanation that's surprisingly generic
In my opinion, those are the big 7 I’ve noticed that truly stand out to me (and that I try to edit out and infuse with my personal style).
The "Delve" Debate (and why everyone's wrong about this)
People love to say "delve" is a dead giveaway of AI writing.
But I've been delving into topics since before ChatGPT was a twinkle in Sam Altman's eye!! So have plenty of writers.
That word appears frequently in human writing and that's where AI learned it from!
The real tells aren't in vocabulary, but in what's missing.
AI writes like someone who's read about life but never lived it. Perfect structure, zero soul.
These patterns exist because ChatGPT was trained on:
Academic writing - Hence the formal transitions and balanced arguments
Marketing copy - Explains the enthusiasm and benefit-focused language
Self-help content - Creates those inspirational but vague statements
Technical documentation - Leads to over-explanation and comprehensive coverage
How to Bridge the Gap Between AI & Human
AI isn't the enemy, over-reliance on AI and outsourcing thinking with zero editing is the enemy.
As humans, we live original experiences every day, we’re inconsistent AF, we leak personality everywhere, we have subconscious biases, we make mistakes and we contradict ourselves - and that’s beautiful.
I’m not going to say I've cracked the code on making ChatGPT sound human, but I have developed a process where I feel EXCITED about co-creating with AI.
And it’s genuinely been helping me to do some of my best writing EVER:
1. Brain dump first, AI second: NEVER start with "write me a post about X." Start with YOUR messy thoughts, your half-formed ideas, your actual opinions, your stories. Then use AI to organise the chaos and find interesting ways to phrase ideas.
2. Feed it your actual writing: Copy/paste 3-5 things you've written. Tell ChatGPT to analyse your style. Ideally, it needs to learn YOUR voice, not generic human voice.
3. Ban the buzzwords: This has been the copywriting holy grail since way before ChatGPT. No one (not even people on LinkedIn) wants to hear about landscapes and tapestries. Use words that truly mean something to you and they will also mean something to other people.
4. Add the mess back in: After ChatGPT gives you something, go through it all (PLEASE, please go through it!) and manually add:
A random thought in parentheses (like this one)
Your own opinions, thoughts, perspectives
Specific examples from your actual life
Rhythm and pattern breaks. If it listed 3 things and you had a 4th point to add… ADD IT!
5. Read it out loud and do the gut test: Does it honestly, truly sound like something you’d say, something you deeply understand and something you can proudly stand by? That’s genuinely the best test.
The Psychology Behind the AI Hate
Here's my theory on why people lose their minds about AI writing...
We're watching human creativity get automated in real-time, and it's TERRIFYING.
When a machine can write "better" than us (even if it's soulless), it triggers our deepest fear: being replaced.
The “trolls” aren't really mad about AI writing. They're scared that their one uniquely human skill might get replicated by a chatbot, and they're lashing out.
But here’s what I think they’re missing:
AI doesn’t need to replace your thinking - you can use it to unlock it.
When I brain-dump my messy thoughts and let AI help me organise them, I write in ways I would have never discovered on my own.
It's like having a writing partner who never judges your terrible first drafts and always pushes you to dig deeper.
The magic happens in the collaboration. You bring the lived experiences, the emotions, the "this one time at band camp" stories.
AI brings the structure, the polish, the "hey, what if you explained it THIS way?"
Together you create something neither could make alone.
Over the last 4 months I've written my best pieces not IN SPITE of using AI, but BECAUSE of it. It forced me to clarify my thinking. Challenge my assumptions. Find better ways to explain that thing I've been trying to say for months.
In my eyes, that's not cheating - it’s evolution.
The people who get this will thrive. The ones fighting it will get left behind, grumbling about "the good old days" while the rest of us are doing our best work.
Which side do you want to be on?
Copy-Paste Prompt 🤖
My new-and-improved AI writing humaniser prompt
In past issues, I've shared my prompt for humanising AI writing - and it worked brilliantly!
But writing today's newsletter crystallised months of observations about AI writing patterns, so I've completely overhauled it.
Now, I know what you're thinking... "Didn't you JUST tell us to co-create with AI instead of using it as a writing robot?"
Yes. And this prompt is for AFTER that co-creation.
Think of it as your final polish - like running spellcheck, but for personality. You've already:
Brain-dumped your raw ideas
Used AI to help structure them
Added your stories and opinions
But sometimes that draft still feels a bit... ChatGPT-ish. Maybe you can't put your finger on why. That's where this prompt comes in.
It's not about skipping the human part - it's about having a checklist to catch those sneaky AI patterns that slip through even when we're being careful.
Consider it your "AI tells" detector and fixer in one (I’m very proud of it 🥹).
Analyse this draft and rewrite it using these rules:
VOICE NOTES:
- Short, punchy sentences mixed with longer rambling ones
- Start sentences with And/But sometimes
- Use conversational language (gonna, kinda, literally)
- Include 1-2 parenthetical asides with random thoughts
- Add one specific example or mini-story (ask me clarifying questions if you need this from me)
- Express actual opinions, even slightly controversial ones (ask me clarifying questions if you need these from me)
NEVER USE:
- Em dashes more than once
- "It's not about X, it's about Y" structure
- Triple adjectives (innovative, efficient, transformative)
- These words: landscape, tapestry, moreover, furthermore
- Perfect grammar throughout
- Hedging language (perhaps, it's important to note, generally speaking)
CRITICAL: Break the 4th wall at least once. Reference the writing process itself or admit uncertainty about something. Real humans acknowledge when they're unsure or going off-track.
[PASTE YOUR DRAFT HERE]Piping Hot AI Tea 🫖
Gen Z is using AI to do their dating dirty work
Entry-level jobs in freefall after launch of ChatGPT
Social media monetisation programs are fuelling the AI slop epidemic
Losing jobs to AI was just the start, Gen Z is outsourcing emotions too
'AI bodyguard' could help to keep women safe on the streets of London
Sneaky T&Cs: Facebook is starting to feed its AI with private, unpublished photos
When you’re ready…
Let’s create your first or next digital product and get it selling in 24 hours with AI and my foolproof 9-step system inside my First Sale Fast challenge!

If you enjoyed today's newsletter AND got to the end of it, I’d love a quick click on the poll below to let me know what you think 💜.
See you next Tuesday,
Jess xx
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