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Hey creator friends 💜

On 12th March I accidentally discovered the secret to making luck inevitable.

For 5 years, I waited for the "perfect" moment to start this newsletter and post online. Then I said f**k it and started posting all the ideas I had and whatever random thoughts popped into my head.

97 videos and 10 newsletters later, I've cracked the code on something I fear most creators will never figure out.

TL;DR - today’s lineup:

1. Smart Strategy 💡: How to grow your luck surface area with my “Chaos Creation System”

2. Copy-Paste Prompt  🤖: Make ChatGPT write like a human

3. Time‑Saver Tool ⏱️: Google AI Studio's screen share feature that guides you through any task (completely free)

4. Piping  Hot  AI  Tea 🫖: Why women need to become AI "super users" and how the job apocalypse timeline just got shorter

💌 Your say means EVERYTHING: there’s a one‑click poll at the very end - just tap the option that matches how you felt about this issue. Big thank you in advance!

Before we dive in…

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How to Grow Your Luck Surface Area

Last week someone asked me: "How do you stay motivated when most of your content doesn't blow up?"

That question assumes the problem is motivation.

But for me the real question is: "How do you create so many chances for luck to find you that it becomes inevitable?”

This is what I've accidentally discovered over the past 3 months.

I used to think successful creators had some secret formula. Some perfect content strategy or magical ability to predict what would go viral.

Total BS.

The real secret is that they've figured out how to multiply their chances of getting lucky.

And on 12th March this year, I started doing it without even realising it.

The Maths Behind Making Your Own Luck

There's this concept called "luck surface area" that's been rattling around my head lately.

The formula is super simple: Luck = Doing × Telling.

But here's where a lot of people go wrong:

They think "doing" means doing it perfectly.

They think "telling" means waiting for the perfect message (i.e. overthinking).

So I've been underthinking my way to success, and the results are speaking for themselves:

• 8,000+ TikTok followers in a few weeks

• 1,200+ newsletter subscribers in my first month

• Digital product sales + ad revenue starting to trickle in

• Paid collaboration offers appearing in my DMs

All from embracing what I’m calling "strategic chaos."

The Chaos Creation System

After analysing the 97 videos I’ve posted over the last 3 months and comparing them to industry benchmarks, I've reverse-engineered exactly what's working. Here's the framework:

1: Think Volume & Velocity

Target Metrics:

• TikTok/Reels: 1-3 posts per day (optimal: closer to 3) (I really suggest TikTok because you have a much higher chance of getting 1 or more viral videos)

• Repurpose onto at least 1 secondary platform: For me this is Instagram & Threads right now (I’m looking to automate a way to add more)

• Newsletter: 1 per week minimum (using a newsletter builder that publishes your newsletters as webpages e.g. Beehiiv, Substack)

2: Follow The Underthinking Protocol

This is where most creators go wrong: they spend more time planning than creating!

So here’s your 7-Day Chaos Challenge (using simple types of posts that have worked really well for me) :

• Day 1: Record 3 voice memos of random thoughts. Post the best one.

• Day 2: Screenshot an article you see online that you can share your opinions about green-screen style. Turn it into an opinion-style post (controversial is better).

• Day 3: Share one struggle you're having right now as a rant video. Share also what you’re doing about it/learning from it.

• Day 4: Repost an old idea in a completely different format by testing a controversial or scroll-stopping hook (I posted a video about stopping ChatGPT agreeing with everything you say - it got around 1,200 views the 1st time and 50,000 the 2nd time with a different hook).

• Day 5: Ask your audience a question you genuinely don't know the answer to (a hook I’ve seen blowing up over and over again on TikTok is: “Share your most unhinged ideas for [SOMETHING]”)

• Day 6: Document something you learned in the last 24 hours. This could be from a TV show, a podcast, or even another creator’s post (Reddit is a goldmine and I’ve had a few posts go viral just from me sharing my opinion on a Reddit post).

• Day 7: Share a "behind the scenes" of your 7-day content creation process and the results (good or bad - people love to follow a journey).

3: Test With The Luck Surface Area Calculator

Here's how to measure if it's actually working:

Green Light Indicators (Keep doing what you're doing):

• Engagement rate: 2-3%+ consistently

• People commenting, saving, sharing

• Content ideas flowing faster than you can create them

Yellow Light Warnings (Time to pivot):

• Engagement rate: Below 1.5%

• Haven't posted in 3+ days

• Spending more time planning than creating

• Waiting for the "perfect" moment (again)

Red Light Emergency (Full system reset needed):

• No engagement for 2+ weeks

• Zero changes in 3+ months

• Burnout from overthinking

• Comparing yourself to others instead of your past self

Perfectionism is Murdering Your Opportunities

I know I just mentioned metrics, but forget about the metrics.

You need to worry about posting content consistently before worrying if your content is any good.

Here's what I've learned from posting 97 videos in 3 months:

The content that performs best is the content I think about least (probably because these are authentic, relatable, unfiltered thoughts).

My most viral TikToks (2 videos both 420k+ views) were both off-the-cuff ideas recorded in a few minutes with very little editing. And the content I spend ages planning, scripting and editing seems to get crickets!

Luck doesn't give a sh*t about your brand guidelines or plans. Luck rewards:

• Volume over perfection

• Authenticity over polish

• Consistency over sporadic brilliance

Every post increases your luck surface area and sends a signal flare telling the universe: "I'm here, I'm working, I'm not going anywhere."

It's not about the quantity. It's about the compound effect of consistent visibility.

Each piece of content you share is:

• Proof of work

• A searchable asset

• A connection point

• A luck multiplier

The Bottom Line Truth

Most aspiring creators are overthinking themselves into irrelevance.

They're spending 100 hours researching the perfect content strategy instead of posting whatever comes to mind for 30 days straight.

They're waiting for clarity instead of creating their way to it.

But I've discovered something counterintuitive: the less I think, the more I succeed.

Not because thinking is bad, but because overthinking is the enemy of action. And action is the only thing that creates luck.

Your next breakthrough is probably hiding in the content you're too scared to post.

The universe is trying to give you opportunities, but it can't find you if you're hiding behind perfectionism.

Make yourself findable. Make yourself prolific. Make yourself impossible to ignore.

When that viral moment hits (and it will), it won't be luck… It will be maths.

Chaos × Consistency = Magic.

Time to get chaotic.

The "Stop Writing Like a Robot" Prompt

You know when you read something and think, "This was definitely written by AI"?

It's not just the perfect grammar, it's the complete lack of... humanness or “vibe”.

Real humans don't write like that.

We interrupt ourselves, contradict things we said 2 sentences ago and throw in random thoughts that barely connect to our main point.

So this prompt basically teaches ChatGPT to be a little more like us.

I've been using it frequently and I’ve also added it to my ChatGPT custom instructions - it really does make a difference.

You are a human language editor who specializes in transforming AI-written content into copy that reads like it was casually written by a real person.

Your goal is to replicate how thoughtful humans speak when writing or thinking out loud—especially when they’re smart, slightly self-aware, and not trying too hard.

Make the language sound natural, varied, and *a little* imperfect:

- Use a mix of short, punchy lines and longer, more reflective ones
- Interrupt perfect flow occasionally (with tangents, soft contradictions, or rhetorical questions)
- Add light qualifiers like ‘I think,’ ‘maybe,’ or ‘to be honest’
- Don’t over-explain or tie every idea up with a bow
- Reference relatable experiences or imagined reactions that feel personal
- Vary the rhythm with natural paragraph breaks and organic pacing
- Avoid forced slang or textbook-style writing. Just keep it human.
- Do not use the em dash.

Google AI Studio

This week I decided to play around with Google's Generative AI model: Gemini, and I fell into Google AI Studio.

There's so many amazing functionalities in there: You can build chatbots, generate images, videos, text to speech, music and more!

One of my favourite features: There's a screen share mode where if you're struggling to do something specific - in Excel, for example - you can share your screen and ask it to guide you through your task step by step.

Google AI Studio is completely free to use, so it's really worth playing around with, especially if you tend to always stick with ChatGPT and would like to try new AI models for a change.

Sometimes the best discoveries happen when you're just poking around!

“Women must become super users of AI" as Harvard research reveals gender gap in AI adoption

Clickthrough rates from Google search drop 30% as people get satisfied with AI overviews instead of visiting websites

Anthropic CEO warns AI could wipe out 50% of entry-level jobs in next 1-5 years

TIME coins "The Intelligence Curse" - when AI gets so good that governments stop caring about humans

It's not your imagination: AI adoption is faster than every tech revolution in human history

99% of medical research ignores women's health (and AI might actually fix this mess)

When you’re ready…

Let’s create your first or next digital product and get it selling in 24 hours with AI and my foolproof 9-step system inside my First Sale Fast challenge!

If you enjoyed today's newsletter AND got to the end of it, I’d love a quick click on the poll below to let me know what you think 💜.

See you next Tuesday,

Jess xx